The Healthy Weight Campaign is a social marketing campaign designed to provide parents with information and proper steps to keep p their children and families healthy and physical activate. The target population is primary focused around families that live in low income and families that also have limited income as well as limited support. The location I choose to focus on is in my old neighborhood on the south side of Chicago. My perception on their health concern is cutting back junk food, restaurant food, reducing television and phone time, and being able to increase physical active.