The firm’s very first product was thich ise BlackBerry 850,. iIt was released to the market in 1996, with multiple functions. This small device allows toed users to checking their emails and browsinge some limited Hypertext Markup Language (HTML). At that time, such functions awere very innovative to the masses, by letting users send two-way alphanumeric messages., Because in 1996, still many people were still only useding the pagers, twhichat itwere only able to receive numbers. Even though, the BlackBerry 850 hasd no phone capabilities, but it was enough to impress people through its uniqueness and technological innovation. As the smart-phone market groews, the firm’s growth rate was dramatically increased toby almost 100% unp til ino 2008. (RIM,2012)