As Westlake was the only one in downtown Raleigh, which was close to lively neighborhoods and restaurants,; it occupies a better location in geographies, comparecompared with other threethree other bowling alleys. Also, it provides good quality servicesservice in a more desirable fashion, with seventies and eighties music played,, and pizza served to customers. Moreover, league patrons, which were recruited by Dane Sugar ensured an ongoing revenue stream. The brand loyalty of league bowlers and loyal patrons and friends of Dane Sugar, have been sustained more than thirty years. Additionally, potential customers can find Westlake through thrice-weekly print advertisements, and coupon inserts in local newspapers. According to the continuing growth of Raleigh, thosewith the advantages Westlake holds, it cannot be easily offset by competitors in short periods.