The impact of social media on business, marks a notable before and after in the way we connect both businesses and customers. We never imagined such a rapid change in what we now call Digital Marketing. Customers have the opportunity to research, look for references before making a purchase decision and for this reason, brands have been forced to change their method of advertising. The good thing about this is that through social networks, with a good marketing plan, you can identify who is your target customer, what are their interests, know their behaviors, measure the results of the campaigns, quantify the return of investing, generating traffic, creating relationships, knowing what works and not, for better decision making.