Charmin has always been everyone’s number one toilet paper brand since the 1920s. As technology got advanced, Charmin had to figure out how to advertise toilet paper without having uncomfortable moments. For example, Charmin’s commercial ‘Charmin Bears Can’t Keep Their Paws Off Toilet Paper’ left the audience wanting more softness. In theThe commercial, it starts off with a slow song that was originallypurposely made for the commercialit. Throughout the commercial certain lines playedplay from the script;: “Honey, you feel so soft and sweet… you’ll always be my lover till the end of time.” These lyrics stand out throughout the commercial, while some parts were blocked out. The lyrics set the mood for the audience connecting aand create an emotional bond withbetween the audience and the product. The Charmin Ultra Soft Family plays a central role in the commercial,; “mama” and “papa” bear were both going on about itsboth repeatedly say that their toilet paper is softer than ever. Then compared the tissue paper, then compare it with a leading bargaincheaper brand, showing the thickness of Charmin ultra-soft. Soon after, the ultra-soft bears choose which brand they desire more and, obviously in this case, they pick Charmin Ultra Soft Mega toilet paper wasbecause it's the best. At that moment the whole family gathersgets together caressingto caress the softness of thesoft toilet paper, until “mama”when the mama bear shouts out: “okay“Okay, this is getting a little weird!”, Endingending the commercial with a catchphrase, “We all go, why not enjoy the go with Charmin?”. To sum up, the Charmin Ultra Soft commercial persuadesdoes a good job persuading the audience to purchase the product considering theits presentation, argument, and overall effectiveness.