Total quality management (TQM) has been seen as a management philosophy which focuses continuously on the enhancement of processes ofin organizations which strive for a competitive advantage of markets (Kurtz et al., 2000). TQM increases value for customers and helps meet their needs. itIt involves company operations’operations focusing inon understanding and addressing themthose needs through the concept of marketing. The implementation of the marketing concepts areis said to be market orientedmarket-oriented (Cray, et al., 2004). The effectseffect of market-orientated firms on long termlong-term success, from a particular and noteworthy standpoint, has been shown to be successful at maintaining competitive positions (Nunnally, (1978),1978; Jackson & Davis, 1992,; Jammer & Watt, 2003),; therefore, TMQ and market orientation constitute a firmsfirm's ability to strategically adapt to a competitive business environment and develop strategic advantages withwithin the market place.