As an efficiency driven country, paraguayParaguay has more recently been compared to other europeanEuropean countries introducedintroducing foods that follows wordfollow world trends, like heavily processed foods of multinationals or more recently, functional foods, following the industrialization process. (8).
Due to the relative novelty of this type of food, awareness of certain food components is still lacking and diseaseshealth conditions such as obesity, cardiovascular and issues, chronic diseases and malnutrition are widespread. For this reason, many industries are now trying to reformulate their products decreasing, for example, decreasing trans fatty acidsacid content and implementing technologies for thetheir replacement , although not all products currently offered have already adopted the nutritional recommendations. As a consequence of this situation, in the more urbanized areas of Paraguay there is an, consumers are increasingly health-conscious consumer,and aware of the importance of food for health, and functional foods are becoming more and more popular. Unfortunately, this type of business givesbusiness also opens space tofor quackery,; that is to a large number of products with toooverly ambitious health claims and non-science basednon-science-based research that can be easily sold to those who only recently approached this type of food or are simply trying to improve their dietdiets. Brazil is the only country of mercosur, in Mercosur to have a well-defined legislation for regulation of such functional and health claims.