It seems that in recent years there has been a growing awareness of the importance of conducting a market survey before going out to public tenders. According to PwC, market research by the UK authorities grew by about 63% between 2014-2018, a fact that contributed to the UK economy about 4.6 billion £ to the exonomyUK economy and employs some 73,000 people. Strategic consulting is in fact intellectual capital, which is granted to the authority that conducts the tender. This is information that, as the British case suggests, may be embodied in terms of common good growth.
Market research promotepromotes efficiency and democracy
Efficiency is achieving maximum benefit at the lowest possible cost. A qualityQuality market research provides an extensive database that enhances the ability of the authority, and the recipient of the analysis, in its field of practice; therefore, product market research product in one area may streamline knowledge of the quality of the receiverreceiver's decisions in another area as well. Moreover, a research will increase the chance to findof finding a suitable long-term supplier, and thereby bringingbring about saving additional tender costs. The speed of change in the business sector requires the presence of a mediating factor tofor decision makers. Market research will allow a professional feedback, as well as the adoption of advanced approaches that will lead to efficiency and savings.
Apart from the practical advantage of efficiency, it seems likethat there is also a conceptual advantage. Conducting market research is a significant way of determining citizens' views and adopting policy strategies that match the will of the masses. The hearing of theReal feedback from citizens promotes the ideaideals of the democracy and enables the action of the decision-makersdecision makers to act in accordance with the representative mandate.