Results for the consumer behavior and the preferences of people with a migration background show an expected picture: they tend to buy from discounters, prestige andand prestigious brands play an important role when shopping, they. They maintain a more digital lifestyle, for example, in media consumption. The GroupM subsidiary of mScience recently surveyed 1,140 people in an ethnomarketingethno-marketing study. Migrants of the first and second generation mainly use social media, and only then follow withat a respectful distance classic media. More than half also use TV stations or websites from their own country of birth or that of their parents, which is particularly pronounced among people with Turkish roots. More than half also use TV stations or websites from their own country of birth or that of their parents, which is particularly common by people with Turkish roots.