Were there any particular differences in your approach or process in making this album as opposed to your previous work?
Laura Fares: Well, I wanted to touch on different subjects on this album, with technology being one of them—the stress of social media that we all face today, and AI, including both the good side and the bad side of it. Digital Dream, the title track of the album, talks about that, basically, especially as independent musicians trying to create content all the time and to be seen. A lot has changed in the last two or three years since I’ve released an album. So it’s a different ball game, and they keep changing this game of releasing music. So it’s quite stressful.
I also run an independent record label with a lot of indie artists, and we’re all going through the same thing. We’re all trying to figure out how it works—how to be seen, how to create content. We didn’t really sign up to be video editors and social media influencers or anything like that. So it’s tricky. We have to wear a lot of hats to make it happen, to be seen, to promote an album. Whereas before, you just went on tour, met some fans, and that was about it. So yeah, that was the main theme of the album.
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