Aside from the similarities in backgrounds, Americans share a set of core values as well. Kennedy uses ethical appeals in his speech to further unite the country, while also adding to his credibility as a newly elected president. He swears the same oath set by “our forebears” in front of the country to show his commitment to the survival of basic human rights “because it is right”. As a people, we are committed to the promotion of human rights and peace as well, and by showing his commitment to these ideals he is able to prove his credibility through a shared set of ethics with the audience. Kennedy’s impressive credibility parallels the same credibility that is ideal in the American nation. This connection between the president ─ who has the ability to make an impact on the world through his speeches ─ and the audience, shows that the people have the same ability to make a profound impact on the world. This increases the audience’s desire to accept this call to action, and results in an effective speech as well.
Along with uniting the American populace as one, Kennedy unites the world human populace as one. He refers to allies whomwith whom we share “cultural and spiritual origins”, our sister countries, and the United Nations, and makes a pledge to the many different societies of the world. By referencing the common cultures, borders, and goals we share with countries throughout the world he continues to develop his theme of unification. This ties people together people as “citizens of the world”. As one people and one race, we can work together to accomplish our shared goals. Throughout his speech, Kennedy uses shared ethics and backgrounds to unite the citizens of America and citizens of the world to accomplish similar goals that also unite us together.